Lots of folks feel that viral video marketing is just about chance, but this is not always the case. With the proper advice, one can have a video which will be viewed and shared by loads of people.
Viral video marketing benefits businesses
Many people have this wrong belief that viral videos only randomly Viral video marketing happen, and that its virality is just based on luck. But viral content is not random. As a matter of fact, one research study stated that the elements that impact virality has a lot to do with the connection between the respondent and the video. The biggest factor connected to virality is level of arousal the video induces. It also has something to do with the effect of positive content versus negative content, and how all these factors link together making viral content. In the video industry, there are two kinds of arousal: high and low. High arousal can be a negative or positive content, while low arousal creates sadness and relaxation. Listed below are some viral video marketing tips to help you craft a good marketing campaign.
- Viral Video Marketing Tip 1: Arouse the Viewer
- Viral Video Marketing Tip 2: Sad Information is Sad
- Viral Video Marketing Idea 3: Don't Worry, Be Happy
- Viral Video Marketing Idea 4: Negative as a Positive